Faith
Faith is a campaign poster that tries to provoke individuals about the safety and necessity of the Covid Vaccine. The growing panic and fear with respect to the vaccines arising mostly due to the lack of understanding and the newness of the whole process has made the matter worse and has led to the avoidance of the vaccine. The poster tries to entrust the faith among the masses by introducing a strong cultural icon in the Indian context. The idea of using the cultural icon Hanuman, who once bought the life-saving drug Sanjeevini to save Ram's brother Lakshman in the Indian mythological epic Ramayana not only makes the entire process a lot reliable but also brings in a quotient of trust, relatability, and recognization to a larger mass.