Mallika Singh


L'Oréal, a beauty behemoth with a 121-year history, carries the weight of an industrial legacy marred by chemical pollution. From its launch in 1902, the brand has been a household name, offering an extensive range of products trusted by countless individuals seeking beauty enhancement. However, this long-standing journey is fraught with environmental consequences that cannot be ignored. Hair colours are not clean, or sustainable, and while efforts to make eco-friendly dyes are on the way, we are far from reaching a closely sustainable option. Commercial hair dyes end up in the waterways once they’re washed down the drain. Earlier, Loreal used ammonia in hair colour since many years, that caused immense aquatic poisoning, and it was only until the last decade that they launched Ammonia-free hair color. But at what value? As it is still choked with benzenes and lead, ammonia-free hair color must be backed with more potent chemicals to perform the job of ammonia. Ammonia's role in binding color pigments to hair is a double-edged sword, as it also binds to the gills of fish, suffocating them. Countless schools of fish have perished on the seabed due to this suffocating embrace. The toxic drainage has resulted in alarming levels of contamination, which L'Oréal skillfully conceals through clever marketing tactics. Despite its claims of expansion and sustainability, the truth remains: 50% of L'Oréal's raw materials remain non-renewable, its products continue to wreak havoc on aquatic ecosystems, and its response to pollution is merely a substitution of one set of chemicals with another. Loreal is far from being sustainable. This poster seeks to convey its message through taglines and packaging text, delivering alarming alerts that maintain the brand's style. The transition from chemical spills to lifeless fish illustrates the spectrum of damage. Against a black background featuring ethereal, drifting jellyfish, it symbolizes the stark contrast between the product's intended purpose as a hair dye and the environmental devastation it causes. In truth, the price we pay is just too high. It's not worth it.
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