Hands on Aid
"Hands On" is a visual campaign that asks the community to take part on the current "solution alternatives" we have until we find the final solution, a vaccine or a cure for the COVID-19. "Hands On Aid" with a simple, yet bold graphics salutes our local heroes who against many challenges they go out and fight this pandemic. The hand is a metaphor for health awareness (wash your hands) salute, care and the most humanly action that has to be avoided, the act of touching... In the center of the Superman colored poster, we have the virus shaped by the letter C for COVID and the number 19 for 2019. The icon of the virus is broken by a blue star representing the cure. The poster closes with a call to action line. Stay aware, Stay healthy, Stay at home, Stay in touch, Stay alive. Hello Heroes, we salute you!