As the world comes to grips with a ‘new normal’, mental health must have parity with physical well-being. This artwork amplifies a vernacular amplifying positivity. It turns ‘isolation’ with its negative connotation, into a positive affirmation: I SOUL ELATION! Unable to venture outwards, we can explore inwards. During this global pause, we have the luxury of time to nurture, heal, grow; bringing abundant peace, love and joy to our soul. The colour palette comprises of soft rainbow pastels bringing a gentle radiance reminiscent of childhood summers; accompanied with bright neon pink Ridge Solid typography for visual punch and symbolic delivery.