POKED (Design Fights Covid)
Working towards addressing peer pressure and mental health amongst the Urban Indian Youth. POKED is India's first needlework movement that aims at channelising the slow and reflective nature of needlework. With the message of "slowing down" the project urges young students to make confident choices that are suited best for themselves and not give in to the societal pressure and stress of living life a certain way. The initiative calls out stereotypes, comparisons and cut throat competition that has been proven to be a major source of suicide amongst the Urban Indian Youth.