maddy sprout


Charmin, and more broadly Procter & Gamble, are wiping out the Boreal Forests of Canada in order to produce their toilet paper. This ad is a call for Charmin to change their production processes… and maybe also their advertising campaigns that depict cartoon bears who are way too obsessed with toilet paper. With the recent string of fires across Canada, the Boreal forests cannot handle more deforestation— tell Charmin to stop Choppin!
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