The first line of defence: Be a slacker | Hindi Version
The entire series is reproduced in my native vernacular dialect, Devanagari script. In India, Hindi is the most widely spoken language. I wanted to cater to all sections of the society by reproducing my campaign in a local manner. This poster follows the same meaning of glorifying laziness and sticking to our screens. The iPad In the artwork contains applications which spell out “S T A Y I N D O O R S” The slogan “Covid-19 से जीत” Translates to “Win over Covid-19”