Saksham Verma

The first line of defence: Keep Distance | Hindi Version 

The entire series is reproduced in my native vernacular dialect, Devanagari script. In India, Hindi is the most widely spoken language. I wanted to cater to all sections of the society by reproducing my campaign in a local manner.  This poster follows the same meaning of promoting social distancing. The artwork contains a phrase “दूरी बनाए रखें”, which roughly translates to maintain distance. This Hindi phrase is a call back to the announcements made in New Delhi Metro stations, to keep a safe distance from the running trains.  The slogan “Covid-19 से जीत” Translates to “Win over Covid-19”
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