Introducing the new BIG MAC2. The BIG MAC2 has 2 options of being a plant based meat substitute and a second choice of meat not bought from deforestation of the Amazon in Brazil. Both lines appear in the patties of meat. The message of eating less beef is set inside between the buns where the consumer can be informed about how they can help the planet. A tagline – 'Make the World Better.' – is a closing statement that shows McDonald's cares about saving the planet and promoting the message. UNFK the World also appears in the upper right corner of the label packaging.