Manuel Riedl

Greenwash Blue

Discarded Garment on the Everest Trek. From the H&M "Go Green Wear Blue" campaign. The statements made in its “CONSCIOUS” line are currently part of a lawsuit for being false and misleading. These pictures are excerpts from an ongoing series, documenting the infrastructure around the Everest Trek, and the impacts of the mass-tourism in the Himalayas. Burn pits are found behind every village. The vast majority of trash is produced by a few companies - with 3 billion garments produced annually, H&M is one of the worst perpetrators in fashion. Once profit is made, all responsibility is rejected.
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